Capitalism 2.0

Gartner Warns Corporations Away from Second Life

By Randolph

File this in the "sorry you're late, but glad you're finally here" category.  Gartner, after blindly gushing about Second Life only a few months ago, now says:

Companies that are sensitive to brand issues, as well as social and ethical positioning, must exercise particular caution in uncontrolled virtual worlds, such as Linden Lab’s Second Life

Second Life -- Deathwatch

By Randolph

After nearly six months of trying my best to ignore Linden Research's game world Second Life, their media cheerleaders, and especially their rabidly vindictive cultist players, time has finally come to call the veritable end game.

With the removal of gambling as the primary source of the Second Life real-cash economy, and the growing possibility of a Linden buyout, the end of Second Life as we know it grows ever near.

Coldwell Banker becomes first Realtor of “Virtual Real Estate”

COLDWELL BANKER® ENTRANCE INTO SECOND LIFE® MAKES VIRTUAL HOMEOWNERSHIP EASIER FOR MILLIONS OF RESIDENTS

Company Leads Real Estate Industry Into Virtual Future

(press release)

File this in the "this is a joke, right?" category.

Linden dollars, Terrorism and Crime

In "The Linden Dollar Game", commenter, Matt Beam, near the end of the discussion raised a very interesting question which hasn't been discussed very widely.

Just a question:

If anyone around the world can play 'Second Life' and exchange his currency into Linden-Dollars and back, so can two users fake a deal like followed and transfer real money for a real threat:

Sleeper in US builds trivia in SL and offers financier in Middle East for a fantastic prize. Financier exchanges amount into LDs, pays sleeper in LDs, who exchanges them into USDs, commits the crime and no one can prevent this transaction.

Am I right ?

Regards
Matt

Posted by: Matt Beam | Saturday, March 17, 2007 at 02:47

Linden Lab Fact Sheet

A number of emails have inquired about the specifics of Linden Research ("Linden Lab", "LL").  I've compiled this fact sheet, for those interested.  This information is reasonably accurate, but some of it is a tad bit dated.  I'm not sure how much more I'll write on the subject, given that it seems the honeymoon is quickly drawing to a close on Second Life.

The Linden dollar Game

On Schemes Resembling Objects of Intersecting Trilateral Sides upon a Polygonal Base

In a previous article I asked some very tough questions about the Second Life virtual economy.  That article provocatively proposed a case as to why I believe Second Life's much hyped economy resembles a pyramid Ponzi, or more accurately a type of high yield investment program (HYIP) scheme.  After posting that article I was partially convinced by many respondents that Second Life probably is not a Ponzi scheme as a precise legal definition -- at least probably not in most jurisdictions.  Indeed, after learning more about HYIPs, and in particular HYIP Games, Second Life and the game's system of "virtual currency" satisfy many of the attributes of such schemes.  More about HYIPs later.  First, some background:

Are Second Life “Businesses” Worth Anything? Willing to Prove It?

[Comments Closed]

After writing a highly controversial analysis of the Second Life economy, asserting that it resembles a ponzi pyramid scheme in structure, I received any number of testimonials from apparently profitable Second Life business operators.

This started me thinking. Perhaps media hype aside, these virtual ventures really do have quantifiable value, a claim which can be tested. Second Life ventures should be measurable by widely accepted, standard methods, if they are indeed legitimate. This is a critical issue. The media is trumpeting the virtues of Second Life, with the passive and sometimes more active support of the game’s maker, Linden Research (Privately held, “Linden Labs”, “LL”). A brief sampling of news links from the official Second Life website operated by LL in support of Second Life include:

• Second Life: It's not a game Fortune's David Kirkpatrick reports on why IBM's Sam Palmisano and other tech leaders think Second Life could be a gold mine.
• I got my job through Second Life Looking for work? Your best bet may be an interview in virtual reality. Fortune's Katie Benner explores the cutting edge of corporate recruitment.
• Starting a Second Life Business Find out what entrepreneurial opportunities the virtual world of Second Life has to offer.

SecondLife: Revolutionary Virtual Market or Ponzi Scheme?

[Comments reopened.  Deutsche Bemerkungen begrüßt.]

Follow up article on the Linden dollar is here.

In 2005 I began working as a venture consultant for some entrepreneurs and investors trying to develop a fairly ambitious “real-money-trading” (RMT) business idea. My work resulted in my collection of a large amount of RMT market data for most of the popular massively multiplayer games and virtual worlds. Although the new venture was never pursued due to my analysis of the true RMT market, one game caught our particular interest: SecondLife, operated by Linden Research Inc. (privately held, San Francisco CA).

Unlike the makers of nearly all other online games, the operators of SecondLife not only allow and encourage the exchange of game currency for real money, but they actually facilitate it. As early as 2005 I began noticing a rumbling in interest-focused blogs about the exploding market that was SecondLife. Touted as a pioneering future Metaverse on the industry’s most informed blog, TerraNova, an array of journalists, academics, and company executives have claimed that SecondLife boasts an economy complete with in-game banks, multiple currency exchanges, a floating currency exchange rate, and a burgeoning in-game commerce and business base.